"This book really should be read by everyone in business who is concerned about how their businesses will emigrate to cyberspace". -- Joe Pine, Founder, Strategic Horizons LLP, and author of Mass CustomizationDesigned to become one of the most influential business books of the year, "Unleashing the Killer APP" is a priceless blueprint for how to launch highly successful new products. No high-flying entrepreneur or ambitious corporate executive can afford to pass up the opportunity to get the real inside story on how to identify, nurture, and bring to market the new products that will make their owners hugely successful.How will they do it? Strategists Larry Downes and Chunka Mui argue that managers must abandon their most cherished planning and control processes. Control and consistency are replaced with chaos and creativity, and old strategies are replaced with digital strategies. "Unleashing the Killer APP" demonstrates how managers are rewriting the rules of business to face this digital ultimatum, upending management science as we know it. This is not your father's business book.Digital strategy is more than a vision statement. Done right, it becomes the operating model for the business itself. Here are the tools, the techniques, and the proof that's needed to incubate, develop -- and release -- the killer app that lies within your organization.